Victoria Station, at a quiet time of the day.
Sometime…in the 1920s, I think. A display unit, and some posters reminding you to head for Kensington for high-class fashion and household goods.
Four of them are by Norman Keene,featuring the same playful dog.
Keene was a commercial artist who created many advertising posters. If you google him you’ll find one of he did of the Kodak Girl (created by our friend John Hassall) and a sexy one for Wright’s Coal Tar soap.
But we won’t go off at a tangent at this point. All but one of the images in this week’s post come from a scrapbook/album of photos, postcards (and photographs of postcards) and stamps all devoted to promoting Derry and Toms, one of the three big department stores on Kensington High Street. The John Barker Company ended up owning all three stores but kept their seperate identities. Derry and Toms was merged /taken over by Barkers in the 1920s. It’s hard to date some of the images in the scrapbook. Some are as early as 1919, others must come from the 1930s. But they demonstrate the desire to keep the Derry and Toms brand distinct.
It’s a shame not all of the cards are in colour, but the monochrome versions emphasise the design. Monochrome or colour some of them still work as promotional images.
The images are nearly all signed. Below, FH Warren did several for Derry and Toms. Warren also worked for London Underground as did some of the others.
Stylish blouses and romantic fashions for autumn.
Summer:
And spring:
Hall Thorpe was an Australian artist who specialised in prints.
There were hats:
And specialised items:
Clothes for flying. Air travel still a luxury had its own fashion items.
Derry and Toms also appealed to a younger audience.
(Helen Byrne Bryce also did London Underground posters)
Swords for sale, for use in a recognizeable Kensington landscape (Kensington Gardens looking towards St Mary Abbots). Kensington was also celebrated in a small set of souvenir stamps,featuring other local sights.
It was all there at Derry and Toms.
I found a colour version of one of the designs.
The elegantly named J Dewar Mills. Not too much is lost by not having the colour.
The final pick is one I’ve played around with a little.
The two women under their umbrellas in coats hats and veils remind me a little of the fashions from a much later retailer – Biba, the final incarnation of which was in the Derry and Toms building, appropriately enough. Last week I happened to meet a lady who had modelled for Biba in the early years of the shop. So this post is discreetly dedicated to her.
Postscript
The album is part of the Trevor Bowen collection, an archive of material related to the John Barker Company. (Bowen was Chairman of the company. The still surviving Roof Garden was his brainchild.)
August 4th, 2016 at 8:02 am
I worked as a butcher at Barkers in the high st, one thing that I remember was that a tunnel ran across the high st, which was used to mature game and beef in.
August 4th, 2016 at 10:52 am
I wonder if that was the same tunnel that I remember in the 1950s which originally linked the main Barkers store to their second shop which was located on the north side of the High Street, about 50 yards further east? This tunnel enabled customers to walk between the two shops whilst remaining under cover, and I vaguely recall it had mirrors running along the walls. I believe when Barkers closed their second shop, this tunnel was sealed off at the north end and used for storage so this would fit with your memories.
October 10th, 2020 at 7:38 pm
Hello – my mother
(now passed) was a ladies fasion sales manager at Derry & Toms through the 60s. She loved this period of her life and talked about it often. She left the Channel Islands age16/17 to discover London – and eventually worked there. I much appreciate the archives as a personal reminder of an amazing lady. Thank you.
August 4th, 2016 at 8:38 am
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August 4th, 2016 at 10:12 am
Thank you for sharing all these wonderfully evocative images with us. They vividly remind us of that lost world of elegance and innocence, which had just been so brutally extinguished by the Great War.
Perhaps the Aero poster rather poignantly hints at what might lie ahead for the skies over London?
August 4th, 2016 at 12:27 pm
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August 4th, 2016 at 2:05 pm
Thanks for sharing these, Sarah…Brings back all sorts of memories for me as I lived just off Kensington High Street in 1964 and it was also where my Grandmother’s house was……Imagine having these beautiful fixtures today and the posters…..to die for:) Here’s to your enjoying a wonderful day…Janet:)xxx
August 8th, 2016 at 6:56 pm
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February 21st, 2019 at 9:49 am
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November 20th, 2023 at 11:15 am
I am a x3 great granddaughter of Charles Derry, and I am fascinated by learning about the store and all its history. Thank you all!